Job Title: Local Brand Manager (Oraimo);

Key Responsibilities
Brand Strategy Development
• Collaborate with global or regional teams to adapt and implement brand strategies for the local market.
• Conduct market research to understand local consumer behavior, preferences, and trends.
• Define and refine the brand positioning to ensure relevance in the local market.
Marketing Campaign Management
• Develop and execute localized marketing campaigns across various channels (digital, social media, traditional media, etc.).
• Oversee creative development, ensuring campaigns are tailored to resonate with local audiences while staying aligned with the global brand guidelines.
• Analyze campaign performance and adjust strategies for optimal ROI.

Product Launch and Promotions
• Coordinate product launches in the local market, including the development of launch materials, events, and promotions.
• Work closely with sales and product teams to ensure that the products meet the needs of the local market.
• Support go-to-market strategies with localized messaging and product positioning.
Collaboration and Stakeholder Management
• Liaise with internal teams such as sales, product development, PR, and digital marketing to align brand strategies and execution.
• Work with local vendors, agencies, and media partners to support marketing activities.
• Brand Monitoring and Reporting:
• Monitor brand health in the local market, tracking KPIs such as brand awareness, customer engagement, and market share.
• Conduct competitor analysis to stay updated on market trends and competitive activities.
• Provide regular reports to senior management on brand performance and marketing initiatives.

Budget Management
• Manage the local marketing budget effectively, ensuring that resources are allocated efficiently for maximum impact.
• Customer Engagement and Relationship Management:
• Foster relationships with key customers and influencers to promote brand advocacy and loyalty.
• Ensure customer feedback is gathered and communicated back to product development and brand teams.

Key Skills & Qualifications
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience
• 3-5 years of experience in brand management or marketing roles, preferably within the technology industry.
• Proven track record of successfully executing marketing campaigns and managing brand initiatives.

Skills
• Strong understanding of local market dynamics, consumer behavior, and digital marketing trends.
• Excellent project management, communication, and organizational skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.


Desired Characteristics
• Creativity and innovation in problem-solving and campaign execution.
• High level of adaptability in a fast-changing technology landscape.
• Strong passion for technology products with a deep understanding of the industry.

Employment Type
Full-time.