Job title: Marketing officer
Location: Dakar
Job Type: Full – Time
Division/Department: Easybuy department


Essential Duties and Responsibilities:
• Perform thorough market research and competitive analysis to effectively communicate product value proposition.
• Organize marketing campaign
• Develop and execute on multi-channel campaigns across customer lifecycle.
• Create content for all promotional channels (online and offline).
• Partner with email and web teams to design, test and improve lead nurturing tactics.
• Gather market and customer insights to determine campaign strategies, and generate more qualified leads.
• Keep an accurate inventory of all offline promotion materials.
• Negotiate and Liaise with third – party marketing agencies.
• Coordinate monthly dispatch of offline promotional materials to all states in Senegal.
• Present ideas to internal and external teams, and communicate with management about marketing programs, strategies, and budgets.
• Perform other task given by the superior

Education and/or Work Experience Requirements:
• Bachelor in Marketing/Communication with 2 years of experience
• Good communication skills.
• French and English required
• Attention to detail.
• Critical thinking skills.
• Computer savvy.
• Fluency in other native Language will be an advantage

Physical Requirements:
• Must be able to talk, listen and speak clearly on telephone
• Must have an Android phone

Salary: 246 000FCFA