Jumia
Head of Performance - Jumia
Dakar

Job & Company Insights
Job Type: Full-time
Job Function: N/A
Industry: Information Technology
Size: 1001 to 5000 Employees

Head of Performance - Jumia - Full Time
Jumia is a leading e-commerce platform in Africa.
It is built around a marketplace, Jumia Logistics, and JumiaPay.
The marketplace helps millions of consumers and sellers to connect and transact.
Jumia Logistics enables the delivery of millions of packages through our network of local partners.
JumiaPay facilitates the payments of online transactions for Jumia's ecosystem.
With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live.
E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders.

Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation

As Head of Performance, you have the most strategic role when it comes to Jumia online strategy.
You will be in charge of overlooking the overall achievement of marketing targets in the country.

Reporting to the Chief marketing Officier, you will manage online Marketing budget, execute marketing initiatives and monthly action plans

The role also entails working on planning of major events including Black Friday, the largest E-commerce event of the year in Africa every year, since Jumia introduced the concept in 2014.

Job responsibilities
• Daily performance follow-up
• Guide channels owners to execute on battles such as repurchase & retention, increase the App usage, optimise efficiency.
• Together with commercial team, define and plan weekly sales campaign.
• Anticipate and evaluate issues as they arise by working in close collaboration with all teams and deliver plans to counter in line with the business targets.
• Work in synergy with the marketing and commercial team to identify new growth opportunities.
• Coordinate department/vertical specific reporting that will feed the marketing efficiency plan.
• Build post-mortem campaign efficiency with channels owners.
• Follow up on marketing effectiveness and ROI.

Requirements :
• Proven work experience in the Digital field
• Experience with online marketing tools and web-based technologies
• Familiarity with Google Analytics is a plus
• Excellent interpersonal and team management skills
• Strong analytical skills
• Ability to handle multiple projects.
• Degree in Marketing, Digital technologies or relevant field

KPIs to evaluate success
• Performance
• Turnover
• ROI
• Customers
• New customers
• Returning customers
• Traffic & Conversion
• Visits
• App visits growth
• Free channels conversion rate

We offer :
• A unique experience in an entrepreneurial, yet structured environment
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth given the challenges that we propose you to take

Location
Senegal

Department
Marketing

Job Title

Head of Performance - Jumia - Full Time

Experience
3 - 6

City
Dakar

Country
Senegal