Offre d'emploi






Customer Marketing Manager



Référence 101057
Localisation Dakar / Sénégal
Expiration 18 Septembre 2020
Offre visitée 100 fois
Catégories
Direction générale, Management
Marketing, Communication
.
Description de l'offre


Customer Marketing Manager
Job ID: 4183

Description:
Are you a demand gen marketer passionate about the business value of marketing automation and how it can drive revenue success? Are you interested in being the chief marketer for several enterprise software solutions where your innate curiosity to continually analyze & improve campaigns will uncover high quality leads from existing customers globally?

You'll love this role if you're looking for a challenging opportunity to flaunt your email marketing expertise in a growing, global software market.

What you will be doing:
In this role, you will become a martech maestro building your skills & testing strategies with a powerful martech stack inclusive of digital tools for content development, marketing automation, customer experience and sales enablement.

A Day in the Life of this team member includes:
1. Programmatic marketing planning that defines the customer journey - integrating vision, Prime, Platinum and growth themes - by individual Ignite solution to guide email communications delivery into a unified Ignite story to the customer.
2. Customer persona development as basis of aligning content to segmentation and targeting strategy
3. Customize/incorporate digital content (e.g.: emails, blogs, videos, webinars, datasheets, etc.) into specific campaigns to drive engagement, leveraging outside agency to original asset production
4. Contact Data Management - with the goal of maximizing reach - for defined solutions with ongoing analyses and augmentation

Key Responsibilities:
Responsibilities of the role include building, implementing and analyzing email marketing campaigns that generate MQLs for existing customer growth, specifically
1. Analyze business goals in relation to product' value propositions, and define segmentation and content strategies to deliver most effective messages to the right audiences at the right time;
2. Develop and activate targeted campaigns, leading with email marketing, but extending into a multi-channel model (e.g. Ignite website, social/Linkedin, sales enablement/Outreach, NPS, analyst sites (Capterra/G2/TrustRadius), sales/partner engagement, etc.) to maximize reach;
3. Measure what matters (Impact = reach (all existing accounts & defined personas), engagement (email opens/clicks, webinar attendance, survey responses), and insights (offers that engage, and barriers to customer success surfaced.)


Candidate Requirements:
In this role, you will be the chief marketer for several global software businesses responsible for defining and driving demand generation success. Requirements include:
1. Marketing automation expertise, including knowledge of key concepts and recent experience with latest best practices for workflows, triggers, personalization, segmentation, targetting and drip campaigns, Marketing automation certification (Hubspot, Oracle/Eloqua, Adobe/Marketo, Salesforce/Pardot) desired. HubSpot certification preferred.
2. Modern marketing campaign management skills, including message/offer creation, persona development, targeting and segmenting strategies, and database hygiene.
3. Creative agency management experience, to direct contractors to produce marketing assets.
4. English proficiency in business writing to translate and scale solutions marketing and engineering concepts into key messages throughout the campaign lifecycle.

Nice to have:
Ideal candidates would have prior experience working for an enterprise software company, with direct responsibility for customer marketing email campaigns.



Pour continuer, connectez-vous





Partagez cette offre






ces offres aussi pourraient vous intéresser

  Titre du poste Localité Expiration
Aucune offre disponible, Merci de vérifier votre filtre
 
VOUS CHERCHEZ UN EMPLOI ?
Login   Inscription

Publicité sur Senjob
Senjob sur Linkedin
Facebook







 

© 2020 Senjob

Linkedin    Facebook     Instagram    Senjob TV    TikTok     SnapChat    



A propos de Senjob
Contactez-Nous
Inscription Recruteurs
Espace Recruteurs
Conditions d'utilisation
Espace Candidats
Publiez une offre d'emploi
Offres d'emploi
Senjob TV
CV Public membres
Base Premium







recherche d'emploi au sénégalrechercher un job au sénégaloffres d'emploi au sénégalrecrutement au sénégaloffres d'emploi a Dakar recrutement a Dakarrecherche d'emploi en Cote d'Ivoirerechercher un job en Cote d'Ivoireoffres d'emploi en Cote d'Ivoirerecrutement en Cote d'Ivoireoffres d'emploi a Abidjan recrutement a Abidjanrecherche d'emploi au Burkina Fasorechercher un job au Burkina Fasooffres d'emploi au Burkina Fasorecrutement au Burkina Fasooffres d'emploi a Ouaga recrutement a Ouagarecherche d'emploi au Malirechercher un job au Malioffres d'emploi au Malirecrutement au Malioffres d'emploi a Bamako recrutement a Bamakorecherche d'emploi en Guinéerechercher un job en Guinéeoffres d'emploi en Guinéerecrutement en Guinéeoffres d'emploi a Conakry recrutement a Conakryrecherche d'emploi au Nigerrechercher un job au Nigeroffres d'emploi au Nigerrecrutement au Nigeroffres d'emploi a Niamey recrutement a Niameyrecherche d'emploi au Togorechercher un job au Togooffres d'emploi au Togorecrutement au Togooffres d'emploi a Lomé recrutement a Lomérecherche d'emploi au Béninrechercher un job au Béninoffres d'emploi au Béninrecrutement au Béninoffres d'emploi a Porto-Novo recrutement a Porto-Novo