Offline and PR Manager Senior - Full Time - Jumia Sénégal

Jumia Group Dakar, Sénégal

Jumia is a leading e-commerce platform in Africa.
It is built around a marketplace, Jumia Logistics, and JumiaPay.

• The marketplace helps millions of consumers and sellers to connect and transact.
• Jumia Logistics enables the delivery of millions of packages through our network of local partners.
• JumiaPay facilitates the payments of online transactions for Jumia's ecosystem.
With over 1 billion people and 500 millions internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

Main Responsibilities

As a Offline and PR Manager Senior you will be :

• Responsible ofall Offline media channels & Social media strategy and execution to drive consumer adoption of Jumia. You will also leverage PR to foster Jumia branding.
• Offline media channels will include TV, radio, Out of home (billboards), print and Street Marketing. Social media media will focus on Facebook, Instagram, YouTube, Tik Tok as well as Twitter.
You will work across different functions to execute the offline and Social media marketing strategy and deliver plans in line with company strategy and objectives. You will be especially involved during Jumia’s signature Tier 1 events - Black Friday, Jumia Anniversary etc - a key moment for customer acquisition and retention.

You will continuously drive the brand forward by owning and executing activity of highest quality, carefully balancing between budget and actual spending without compromising Jumia’s brand equity.

Your Responsibilities Will Include
• Plan, manage, and execute key offline activities to deliver on the company’s objectives
• Work with the Jumia media agency of record in briefing, strategy, execution and monitoring of Jumia Offline campaigns.
• Define and execute the customer centric marketing approach of Jumia – drive focus, gather key data to provide marketing insight, execute brand health trackers with partners, etc.
• Monitor implementation and scale up Jumia influencer program - the cornerstone of our influencer strategy
• Assess the quality of the influencers and emulate the community
• Provide guidance to ensure posts generate the right level of engagement. Be ahead of the curve for all the viral trends
• Share best practices across countries.
• Create virality / give it visibility
• Review Social Media Sentiment through Social studio
• Understand the drivers & design actions to correct any negative trajectory
• Support Jumia SoMe team interacting with our followers and customers on a daily basis
• Develop branding of Jumia as well as customer understanding
• Contribute to building the annual yearly marketing calendar with Online Marketing and commercial team
• Manage & own the offline marketing budget, ex-budget split across different channels, and end of month finance reporting
• Setting their KPIs, and continuously develop positive spirit
• Manage and grow engagement Marketing team
• Other related tasks

What We Offer
• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having a strong impact in building the African ecommerce sector.
• The opportunity to become part of a highly professional and dynamic team.