Digital Content Producer and Social Media Officer (4098).
Application Deadline, 23.59 pm UK time on: 8 May 2025.

Job purpose
Amnesty International is looking for a dynamic and creative Digital Content Producer and Social Media Officer to join our West & Central Africa Regional Office in Dakar. This exciting role is at the heart of our storytelling and digital communications strategy, producing compelling, human-centered content that advances our human rights agenda across the region.
If you’re a bilingual (English/French) content creator with a flair for fast-paced digital storytelling, and a strong portfolio of video and social media work, this is your chance to help shape public conversation around human rights in West & Central Africa.


Main responsibilities
• Develop, script, shoot, and edit creative, high-quality audio-visual content tailored for social media, internal platforms, and external media.
• React swiftly to news and trending topics with short-form videos, graphics, and copy that reflect Amnesty’s priorities and values.
• Distribute digital content across social channels and manage uploads in line with our global digital asset system (ADAM).
• Monitor and report on social media engagement and performance, using analytics to inform future strategies and test new approaches.
• Collaborate with campaigners, media teams, local sections, and digital colleagues across the movement to develop content strategies and editorial calendars.
• Ensure all content meets Amnesty’s brand, ethical, and copyright standards.
• Contribute to the growth and engagement of Amnesty’s digital audiences in the region, particularly by identifying innovative ways to connect with supporters and amplify regional voices.
• Provide strategic input on social media trends and platform shifts, advising teams on adapting content accordingly.


Skills and experience
• Proven experience in video content creation, from scripting to post-production, with a strong portfolio to show for it.
• Expert-level video editing using Adobe Premiere (or Final Cut Pro); familiarity with After Effects is a plus.
• Strong storytelling instincts, especially in a human rights or social justice context.
• Bilingual proficiency in English and French, with excellent writing skills in both.
• Experience producing content for diverse digital platforms and managing multilingual digital presence.
• Understanding of ethical storytelling and working sensitively with survivors of human rights violations.
• Knowledge of content strategy, audience engagement, and social media analytics.
• Confident using Canva and email marketing tools; experience with ad platforms (Meta, Twitter, LinkedIn) is desirable.
• Able to work independently and collaboratively, often under pressure and to tight deadlines.
• Experience with community management and working in or with the West & Central Africa region is a plus.
• Willingness to travel internationally on occasion
Please see the attached job description for more information on the responsibilities, skills and experience required.


About us
Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.
Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they’re denied. And whether we’re applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we’re all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.
At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.
Benefits include 37 days annual leave (inclusive of public holidays and grace days), pension scheme, employee assistance programme, life assurance and many more benefits designed to suit your own personal lifestyle. All of this, in a professional, engaging environment.
For further information on our benefits, please visit https://www.amnesty.org/en/careers/benefits/


What we hope you will do next
If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role’ below.
Freedom, Justice, Equality. Let’s get to work.
N.B. We reserve the right to close a vacancy BEFORE the closing date in the event of an overwhelming response or a change in business priorities, therefore we recommend you apply now if you are interested.