Description
Reliance Health aims to redefine healthcare accessibility, affordability, and delightfulness in Emerging Markets. Leveraging technology, we’ve built an integrated health system comprising affordable health insurance, telemedicine services, and a network of partner and proprietary healthcare facilities. This enables us to offer innovative healthcare solutions precisely when our users need them the most.


What you’ll do:
• Work with key stakeholders from across the business to develop positioning and messaging for our consumer-business content
• Work with the Head of Brand and Content to develop a content strategy for our consumer business lines targeting key user groups
• Work with our Clinical Services team to ensure the validity of any health-related content you produce
• Execute the strategy you’ve developed, creating content for consumers that can also be repurposed for employees enrolled on our business plans
• Ensure we are content-rich in key channels, including website and social media, to help drive organic interest in our consumer health plans
• Develop content that educates plan members on what their coverage entails and how to get the most value from their plans
• Work with our team of designers as well as our wider content and social media to really make your work shine
• Place a key emphasis on distribution tactics to ensure that the amazing content you’ve produced is seen by as many eyes as possible.
• Provide content support for other consumer-facing marketing activities, including digital and offline ads, billboards, radio ads, video scripts, etc.
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What you’ll need to thrive:
• The most crucial thing is that you have a knack for great writing and an eagle eye for accuracy
Just to reiterate: be rather good at writing – you’ve a penchant for literary panache, but you know how to craft compelling copy that will appeal to any audience, especially consumers
• Experience creating content and strategy for a medium or large consumer-facing brand is a must. You’ll know what sort of content tickles the interests of different consumer demographics
• Evidence of creating winning web and social media content that led to measurable uplift in audience engagement. We’re on a mission to turn heads and raise eyebrows (in a good way)
• A head for numbers and understanding of how to report on the excellent performance of your content in different channels (social media platform metrics, Google Analytics etc.)
• First-rate communication and teamwork skills. Our content team is growing so you need to know how to play well with others!
• Ability to be creative while working within the framework of our brand guidelines.
• Willingness to learn new skills and take on constructive, supportive feedback from the rest of the content team.
• Ability to work to deadlines and priorities your work effectively. This role requires you to be proactive and work equally well independently or as part of a project teamRequirements
• Minimum of 4 years of experience writing health or medical content, ideally more.
• Basic knowledge of collaborative content and design platforms like Figma would be a plus
• Proficiency in English in addition to your pristine French.
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Benefit
• A fantastic working environment that’s fully remote.
• Premium health insurance package.
• Collaborative and inclusive work environment.
• Professional development, mentoring and growth opportunities.
• Unlimited Leave Days: Take the time you need to recharge and rejuvenate.
• Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement.