AMI is pioneering practical business and management learning for Africa. We equip entrepreneurs with key tools to build their businesses, we help companies build motivated and productive workforces, and we run work-readiness and entry-level programmes for young people starting their careers.



AMI is expanding rapidly. With support from international social impact investors, we have established offices in Nairobi, Johannesburg, Kigali, Kampala, Lagos, Addis and Dakar, and worked for an impressive portfolio of clients in East, West and Southern Africa. We have trained over 94,000 individuals in over 39 African countries to date.


Job Description
AMI is looking for an ambitious and results-driven Marketing Associate to join our Marketing & Customer Growth team in Dakar, Senegal. As we expand our reach across Francophone West Africa, we need a dynamic professional to support our marketing efforts, engage with key audiences, and help drive growth. This role offers an exciting opportunity to be part of a high-energy, international team that is passionate about business growth, innovation, and impact. The ideal candidate is a proactive self-starter with strong communication skills, digital marketing expertise, and the ability to execute marketing campaigns effectively.



Key Responsibilities
• Develop and implement marketing strategies to drive brand awareness and customer engagement in Senegal and Francophone West Africa.

• Work closely with the Marketing & Customer Growth team to organize and execute virtual and in-person events.

• Create engaging content for social media, blogs, reports, and press releases in French and English.

• Manage and respond to customer inquiries across social media platforms (WhatsApp, Facebook, LinkedIn, Twitter, etc.).

• Engage with digital audiences through live streaming, live tweeting, and interactive content during events.

• Support data collection and analysis for marketing campaigns to track effectiveness and optimize performance.

• Manage and update the company’s CRM system to ensure accurate customer data and insights.


Requirements


• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in marketing, communications, or a related field.

• Proficiency in Microsoft Office, CRM tools, and digital marketing platforms.

• Strong understanding of marketing and sales strategies.

• Excellent verbal and written communication skills in French and English.

• Experience with social media marketing, online analytics, and content creation.

• Ability to work in a fast-paced, results-oriented environment.

• Passion for marketing, customer growth, and Africa’s business transformation.




Benefits
Why join us

A high-impact, diverse and ambitious team with common values:


• Be the best: We work hard, are proud of what we do, and love delighting our clients with quality.
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
• Push the limits: We ask why, embrace failure and try new things. We never settle.
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
A dynamic office & team life:
• Monthly team social events and yearly offsite
• Regular learning and coaching opportunities
• A hybrid working model


AMI is an Equal Opportunities Employer committed to fostering an inclusive workplace. We welcome and value diverse perspectives and do not discriminate based on age, sexual orientation, gender identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin color, marital status, genetic information, or parental status. Our employment decisions are rooted in merit, job requirements, and the needs of our mission-driven work.